International Roofing Expo 2026 – Las Vegas: BRIX will be Speaking Live
Written By: Andrew Henke
From January 20 through January 22, Las Vegas becomes the epicenter of the roofing, exteriors, and home improvement industries as thousands of contractors, manufacturers, and industry leaders gather for the International Roofing Expo.
Known for delivering practical education and forward thinking insight, IRE continues to set the standard for professional development across residential roofing and exterior construction.
This year, one of the voices shaping the conversation around hiring, recruiting, and workforce strategy is Andrew Henke, Senior Managing Partner at BRIX Recruiting Partners. Andrew will be featured in two sessions on Wednesday, January 21, both focused on the most pressing challenge facing roofing and home improvement companies today: building and sustaining a strong workforce in an increasingly competitive labor market.
For companies looking to grow, scale, or stabilize their teams, Andrew’s sessions offer real world strategies backed by data, experience, and direct feedback from the candidate market.
Who Is Andrew
Andrew is the Senior Managing Partner at BRIX Recruiting Partners, a national recruiting firm specializing in roofing, exteriors, and the broader home improvement industry. His team partners with residential roofing companies, exterior remodeling contractors, and home services organizations across the country to help them fill critical leadership, sales, operations, and field management roles.
What makes Andrew’s perspective especially valuable is his proximity to the market. BRIX speaks with candidates daily, from entry level sales professionals to senior executives. They hear firsthand why people leave companies, what attracts them to new opportunities, and what keeps them engaged long term. This constant exposure to candidate behavior allows Andrew to identify patterns long before they show up in turnover reports or hiring challenges.
Andrew has spoken on multiple national platforms and is known for delivering practical, no nonsense guidance that companies can implement immediately. His sessions at IRE are designed for leaders who want clarity, structure, and proven recruiting strategies aligned with long term growth.
Session One: Building the Workforce of Tomorrow
Wednesday, January 21 | 8:30 AM to 9:30 AM
https://ge26ire.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=404
Andrew begins the day as a panelist in Building the Workforce of Tomorrow: Solutions for Today’s Labor Shortage, a timely discussion addressing one of the most critical challenges in construction, roofing, and exterior remodeling.
Why This Panel Matters
The construction industry is facing one of the most significant labor shortages in decades, while demand for housing, storm restoration, and exterior services continues to rise. Many residential roofing and home improvement companies feel the pressure daily, struggling to find qualified talent while trying to maintain production schedules, customer satisfaction, and profitability.
This panel brings together industry leaders, educators, and workforce innovators who are actively working on solutions rather than simply highlighting the problem.
What Attendees Will Learn
During this session, Andrew contributes insight from the recruiting and talent acquisition side of the industry. Topics explored include:
- Recruiting the next generation of roofing and construction professionals
- Expanding career pathways beyond traditional hiring methods
- Leveraging technology to modernize recruiting, training, and onboarding
- Building partnerships with schools, trade programs, and workforce development organizations
- Creating sustainable talent pipelines instead of reactive hiring cycles
This session is particularly valuable for residential roofing and exterior companies that want to think beyond immediate hiring needs and begin building a workforce strategy that supports growth over the next five to ten years.
Attendees will leave with actionable ideas that can be adapted to companies of any size, whether operating in a single market or across multiple regions.
Session Two: Recruiting Efforts in Roofing
Wednesday, January 21 | 1:30 PM to 2:15 PM
https://ge26ire.mapyourshow.com/8_0/sessions/session-details.cfm?scheduleid=330
Andrew’s featured session, Recruiting Efforts in Roofing, goes deeper into the systems and strategies companies can use right now to attract and retain top talent.
The Reality of Hiring in Today’s Market
In today’s labor market, roofing and home improvement companies can no longer rely solely on job postings, word of mouth, or external recruiters to solve hiring challenges. Candidates are more selective, more informed, and more focused on company culture, leadership quality, and long term career opportunity.
Andrew challenges attendees to view recruiting as a core business function rather than an occasional task that only receives attention when a role is open.
What This Session Covers
Drawing from BRIX Recruiting Partners’ work with hundreds of contractors nationwide, Andrew shares the practical strategies top performing companies are using to strengthen their internal recruiting efforts.
This session helps attendees:
- Understand what today’s candidates are truly looking for in an employer
- Learn how to position your roofing or exterior company as a career destination rather than just another job
- Identify gaps in internal recruiting, interviewing, and onboarding processes
- Implement retention driven recruiting practices that reduce costly turnover
- Build a company image and culture that attracts high performing talent organically
Rather than focusing on theory, Andrew walks through real examples, candidate feedback, and consistent patterns seen across residential roofing, exterior remodeling, and home improvement companies.
What Makes This Session Different
Many recruiting presentations focus on surface level tactics. This session focuses on systems.
Attendees leave with clear, actionable steps they can implement immediately to improve candidate experience, strengthen employer branding, and retain the people they work hard to hire. The content is designed to help companies create recruiting processes that scale alongside growth.
Why These Sessions Matter for Roofing and Home Improvement Companies
Residential roofing, siding, windows, and exterior remodeling companies face unique hiring challenges. Rapid growth, seasonal demand, and intense competition for leadership and field talent often create constant pressure on owners and managers.
Andrew’s sessions address these realities directly and practically.
He speaks to how companies can:
- Build recruiting systems that support expansion into new markets
- Attract leadership talent aligned with company values and culture
- Reduce turnover that disrupts production and customer experience
- Compete effectively with national brands and private equity backed organizations
- Improve hiring outcomes without sacrificing speed or quality
For home improvement companies looking to professionalize their hiring and talent acquisition strategies, these sessions provide a clear and practical roadmap.
Who Should Attend These Sessions
These sessions are designed for leaders who influence hiring decisions and company growth, including:
- Residential roofing company owners and executives
- Exterior remodeling and home improvement leaders
- Sales, operations, and production managers
- HR and talent acquisition professionals
- Companies planning growth, acquisitions, or market expansion
If you are responsible for hiring sales leaders, production managers, project managers, estimators, field leadership, or senior level roles such as general managers, directors, and executive leadership, Andrew’s two sessions on Wednesday, January 21 should be on your must attend list.
Together, these sessions provide a complete view of today’s workforce challenges, from high level labor trends to the internal recruiting systems needed to compete in real time.
What You Will Take Away from These Sessions
The International Roofing Expo is known for delivering education attendees can apply immediately, and these sessions align directly with that expectation.
Whether you attend the morning panel focused on workforce development or the afternoon session centered on recruiting systems, you will walk away with insight grounded in real data, real conversations, and real outcomes from companies across the country.
For residential roofing, exteriors, and home improvement companies serious about building strong teams, improving retention, and supporting long term growth, these sessions offer practical guidance worth prioritizing on your IRE agenda. If talent is the engine that drives your business, these conversations belong on your schedule.
