Written By Andrew Henke
The Power of Social Media in Showcasing Company Culture to Potential Candidates
In the digital age, the first touchpoint for most potential candidates is often online. Before they set foot in your office or chat with a recruiter, they've already formed an impression about your company through what they've seen on social media. This virtual 'first impression' can be a deciding factor in whether a candidate feels aligned with your corporate culture or not. Here's how leveraging social media can give potential candidates a unique look inside your team's culture and boost their enthusiasm for joining.
Behind-the-scenes Glimpse with 30-60 Second Videos
Every employee has a story. A simple 30-60 second video, hosted on a platform such as Instagram where employees share:
- How long they've been with the company.
- What they did before joining.
- An interesting fact about their experience with the company.
...can be immensely powerful. It could be a testament about exceptional training, the company's dedication to customer experience, or the many ways the company values its employees. These short, candid clips offer an authentic peek into the day-to-day life at the company.
Immediate Engagement Post-application
Imagine this: A candidate applies for a role at your company and within hours, they receive a warm, welcoming email. It not only acknowledges their application but also directs them to a specialized social media page showcasing these personal employee stories.
This immediate engagement accomplishes several things:
- It reassures the candidate that their application has been noticed.
- It fills the gap between application and first contact, keeping enthusiasm high.
- Most importantly, it provides a 'behind the curtain' look, allowing candidates to envision themselves as part of the team.
The Result? A More Engaged Applicant Pool
Companies often grapple with candidates who, after applying, seemingly vanish—never responding or showing up for interviews. By integrating this strategy, companies can cultivate a stronger connection right from the outset. When candidates see real people sharing their journeys and experiences, they're more likely to feel an emotional connection and envision a future with the organization.
In conclusion, as the corporate world becomes increasingly digital, the importance of authentic online engagement cannot be overstated. By harnessing the power of social media to showcase company culture, businesses can not only attract the right talent but also foster a sense of belonging even before the interview process begins.
