by Dan Shapero
As a member, having a certification on your profile can be a beacon for opportunity and a powerful way to showcase expertise. On average, LinkedIn members with certifications receive 6x more views to their profile.
Today, we are launching Add to Profile for Certifications, to allow members to add professional certifications to their profile in one-click. In the last year, our pilot partners such as Microsoft, Coursera, lynda.com, HubSpot, and Aspiring Minds have seen hundreds of thousands of members leveraging the Add to Profile button to enhance their professional identity. Add to Profile will now be available to all certification providers globally via a self-serve platform.
It's more important than ever to make sure you stand out professionally in today's workforce, and our data suggests that adding certifications to your profile helps you attract opportunity. With Add to Profile, professionals will get recognized and discovered based on the certifications that they've earned and knowledge gained.
What does this mean for certification providers?
Having your credentials listed on LinkedIn member profiles can be a tremendous marketing asset. Starting today, any certification provider can easily add the Add to Profile button to their website as well as include it in emails to their students.
