By Jess Ratty
Why do you feel it's important to use LinkedIn?
I believe that our voice is one of the most important gifts we've got. LinkedIn offers a place where we can share our voice - to impart knowledge, help shape opinions, and leave an imprint on the world.
Having spent the better part of fifteen years building my career - and my best friend along the way has been LinkedIn. Not only am I inspired by people and their journeys, I'm also able to inspire others hoping to take a similar path. By writing on LinkedIn, I know that my content is reaching the very people who want to read it. My audience has been curated, aggregated, and seamlessly ordered among my groups, followers, and contacts, and I'm always finding great suggestions of new people to network with. It's the ideal living room from which to share professional content. When my content is read and shared by my network, I'm building my own professional brand alongside that of my company.
How do you use LinkedIn in your daily life?
I check LinkedIn regularly during the day to offer advice on crowdfunding, project ideas, and thought leadership, to see how my posts are doing, and get feedback from my connections.
