Why Company Culture is Essential for a Successful Business

15 Website ServicesEvery company has it’s own unique culture, made up of the working environment, the special ways that things are done and the people who make up the team. The culture of a company can affect lots of aspects of the business, from talent attraction and the retention of existing staff, to the brand’s reputation among the public and the industry.

The company culture plays a large role in your job satisfaction, as if the work environment doesn’t match your personality and working style you could experience a clash of interests. Therefore, for a business to build a workforce of staff who are motivated to achieve their best and are going to stay with the company long term, it’s important that they hire people based on their culture fit.

This infographic from Washington State University explains just how important company culture is and the impact that it can have on employee happiness and attracting the top talent to the organisation.

A few examples of a really strong company culture

  • Walt Disney Corporation are one of the most widely known brands in the world and they have built a fantastic employer brand by getting their employees involved.  The brand focuses on making dreams come true, so staff are trained to treat all of their guests like royalty.
  • SouthWest.com focus on providing exceptional customers service and one of their employees volunteers at Ronald McDonald housing, making balloon animals for kids.

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